Media · 03 / 06 · saved $14M
Spend that compounds
A creator network buying attention that evaporated. We installed one ledger from talent to cash. $14M recovered. Name withheld.
The problem
Spend that compounds
A creator network was buying attention that vanished. Nearly a third of budget died in mismatched inventory and unread dashboards. Brands paid. Talent waited. Nobody could point at the money.
How we resolved it
$14M
saved
We installed one ledger from talent to brand to cash. Spend that used to evaporate now compounds against a named outcome. The original waste cannot recur without breaking the book.
If we are not there
$19M / yr
still goes
If we are not there, a third of budget keeps vanishing into mismatched inventory. About $19M a year still goes. Brands pay. Talent waits. Nobody can point at the money.
Next engagement
One bookPrivate office · saved $27M · if absent $31M / yr